Korea News: ‘Breeze Art Fair’ Opens Where You Can Meet New Korean Artists

Another ‘breeze’ blows in Seoul, where the successful ‘Frieze Seoul’ lingers. The Breeze Art Fair, which marks its ninth anniversary this year, will be held at the Hangaram Art Museum of the Seoul Arts Center from September 30, 2022. It runs until October 8, 2022. Breeze, which started in 2012, aims to discover new artists and connect them with art lovers and collectors to present a new approach to art. Accordingly, artists are selected by open recruitment without educational background, career, or age restrictions, and exhibition opportunities are provided to them.

This time, about 660 people applied for the selection of 100 people to gauge the growth of the Korean art market. After screening, 25 artists (under the age of 30) in the ‘Breeze NEW’ category and 70 artists were selected in ‘Breeze NOW,’ and more than 1,000 of their works will meet visitors. This year’s newly introduced ‘Breeze Local Track’ is a category for local artists. In cooperation with the Ulsan Public-Private Cooperation Support Center, three young artists from Ulsan were selected.

Breeze chose ‘Leap’ as its keyword this year. This suggests the leap of new artists who foretell the future of the Korean art world with their witty and cheerful hands. Breeze has recorded more than 30% of its work sold each year. In particular, last year, as evidenced by the high interest in the Korean art market, the number of visitors from the MZ generation (Millennials and Generation Z) and regions increased, resulting in more than 40% of the entries being sold. This year, for the first time, VIP-only time is set up from 10:00 AM to 2:00 PM on September 30 and October 6 in consideration of collectors who want to purchase works. More information on Breeze can be found on the fair’s website (www.breezeartfair.com).

Jung Ji-yeon, CEO of A Company, which hosts Breeze, said, “It will be a time to introduce good works by new artists with talent and passion, not huge capital and systems, and discover many possibilities that art can give us,” adding, “Just as dolphins jump underwater, I hope Breeze will be recorded as a meaningful appearance in the Korean art market.”