Screen Stars: Julien’s Delivers Favorable TV Memorabilia Sale Results

There’s just something about iconic television programs of yesteryear. They can transport us to our younger selves, when our TV remotes were smaller, you could count the number of broadcast networks on one hand, and programs ran on schedule, not on demand! And some remain lifetime favorites, with a strong auction market to match. Julien’s of Gardena, CA presented its two-day Channel Surfing: A Broadcast to Binge event on May 7 and 8, 2025. Over 600 lots of important television memorabilia were on offer, including materials from the mid-century onward. Presale, the Auction Daily team picked a few favorites from this event… now let’s see how the buyers voted with their auction paddles!

The event’s top overall lot was #0429, the memorable front bar door used on Paramount Television’s series Cheers. Estimated at USD 125,000 to $150,000, it soared past all estimates to realize a whopping $195,000. The Auction Daily team suspected that this lot might take the blue ribbon in this sale! This wooden and acrylic windowed door, with its hand-painted “Cheers” branding, appeared in each of the program’s 275 episodes over the show’s 11-year history. The door’s closer, locking mechanism, and fasteners were also included in this lot. This prop was originally acquired from the Warner Bros. Corporate Archive Collection.

Other items that particularly resonated with Cheers fans at Julien’s TV memorabilia sale were signature outfits worn by series regulars. Lot #0445, the original USPS uniform worn by actor John Ratzenberger as postman Cliff Clavin, was estimated at $4,000 to $6,000 and delivered $10,400. Lot #0441, a Boston Red Sox varsity jacket worn by team superfan Sam Malone (Ted Danson), was estimated at $4,000 to $6,000 and scored $10,400. And lot #0454, a three-piece outfit worn by Woody Harrelson as Woody Boyd, was estimated at $400 to $600 and served up $3,575. All of these Cheers lots were sold on the second day of the event.

Materials related to the 1970s comic book-inspired Wonder Woman series from ABC/CBS stole the spotlight on the first day of this TV memorabilia sale. Lot #0359, the one-piece bodysuit worn by Lynda Carter as the superheroine, was estimated at $100,000 to $200,000 and made $130,000. This red, white, gold, and blue strapless costume was specially designed and configured to withstand all the moves, twists, and physical demands of the character, while retaining its form, good looks, and fit. These included the use of Velcro, twill backing, and eye and hook closures. This lot also included a pair of cuff-style “Bracelets of Submission” made from hammered brass and decorated with a red star, as well as a photo of Carter wearing these items on set. Designer Donfeld (Donald Lee Feld) was responsible for the costuming used by Wonder Woman throughout the show’s five-year run.

Accessories and props related to Carter’s iconic crime-fighting uniform also broke through their pre-auction expectations. For example, lot #0362, Carter’s red suede and white leather knee-high boots, was estimated at $20,000 to $30,000 and realized $52,000. And lot #0361, the character’s metal-tipped, gold-tone “Lasso of Truth” prop, was estimated at $20,000 to $30,000 and realized $32,500. All of these items came directly from the Warner Bros. Archive.

Materials related to Paramount Television’s Frasier series, which ran from 1993 to 2004, also made headlines as part of the second day of this sale. Lot #0471, a Neoclassic style coffee table and decorative items from Frasier Crane’s penthouse home set, was estimated at $20,000 to $30,000 and traded hands at $78,000. This square table was part of Frasier’s apartment set for the entire series run of 11 years and was detailed with oversized, black painted globular legs and black trim. The lot’s props included a half dozen art books, a modern-looking wine glass, and a green glass wine bottle.  

Several other items from the Frasier apartment set, said to be located in the Elliot Bay Towers in Seattle, WA, yielded eye-popping results. Lot #0470, his mocha suede Coco Chanel-inspired rectangular sofa and decorative pillows, was estimated at $20,000 to $30,000 and delivered $52,000. Lot #0472, a wooden and glass “floating ball” side table and brown clay vase, was estimated at $10,000 to $15,000 and made $32,500. And lot #0481, a green pottery vase from Frasier’s dining room, beat its high estimate nearly ten times over to make $19,500.

As with any sale of high-profile materials, this auction produced several “out of the blue” results. These under-the-radar items bubbled to the top once the bidding went live. Lot #0046, Samantha Stephens’ (Elizabeth Montgomery) witch’s gown from the 1964 to 1972 Screen Gems TV series Bewitched, was estimated at $15,000 to $25,000 and conjured up $52,000. This elegant floor-length dress was made from green metallic fabric and had a flowing black cape. It appeared in at least three episodes of this legacy program. And lot #0127, a collection of props from the TV game show The Price is Right, was estimated at $300 to $500 and cashed in at $13,000. This archive of game accessories, from the Bob Barker era of the show (1972 – 2007), included an oversized check, an oversized credit card, and an oversized deck of cards, among other items.

For more information on Julien’s Channel Surfing: A Broadcast to Binge event on May 7 and 8, 2025, visit Julien’s website. Find additional coverage of this event on Auction Daily.