Freeman’s first online-only auction a success in uncertain times

Art Daily
Published on
A collection of two stainless steel chronograph strap wristwatches, Benrus and Vantage, circa 1950's and 1960's. Diameter: 35 and 37mm, respectively; Length: 8 1/2 to 9 in. Estimate $500-700. Sold for $2,000 (buyer's premium included).
A collection of two stainless steel chronograph strap wristwatches, Benrus and Vantage, circa 1950’s and 1960’s. Diameter: 35 and 37mm, respectively; Length: 8 1/2 to 9 in. Estimate $500-700. Sold for $2,000 (buyer’s premium included).

On March 24, Freeman’s successfully hosted its first online-only jewelry auction: Luxe | Boutique Jewels & Vintage Watches @1600. The auction achieved just short of $250,000. 44% of successful bidders in this sale were new to the house.

STRONG PRICES FOR BRAND NAMES
Bidders expressed significant interest in Art Deco, Art Nouveau and Retro pieces, and strong prices were achieved for pieces by designers Ed Weiner and Fred Skaggs.

Jewelry by renowned houses such as Van Cleef & Arpels and Tiffany & Co., and watches by Breitling, Patek Philippe, Rolex and Omega were coveted by bidders from all over the world including a large number of bidders (17%) from New York.

Said Lauren Della Croce, Head of Sale: “I am delighted that our first online-only sale was a success, which speaks to the resiliency and strength of today’s jewelry market. I am pleased that such a large number of existing and new clients participated in our auction via Invaluable, Live Auctioneers and our own complimentary platform: Freeman’s LIVE.”

ENHANCING BIDDERS’ ONLINE EXPERIENCE
With the recent launch of an online-only sales format, Freeman’s is increasing its accessibility to new collectors whilst ensuring that the buying experience for long-term Freeman’s clients remains as seamless as possible. Additional online only sales in a variety of collecting categories are scheduled throughout April and May. Please visit freemansauction.com for an updated auction schedule.