R for Rolex

How did Rolex become Rolex? The world’s most famous watch brand still unleashes passions and fuels bidding wars. Behind the myth, an unsung hero established this symbol of success, excellence and boldness. This nearly 100-year Oyster is a concentrate of modernity (a screw-down crown, back and bezel, Ultra Prima caliber) and timeless elegance (a cushion case, blued steel Roman hands). January 23, 1960, 1:00 pm. The Pacific Ocean, Guam sector. Depth: 10,916 m. Welcome to the hadopelagic zone, where no man has ever been before. After a seemingly endless five-hour descent, the bathyscaphe the Trieste reaches the bottom of the Mariana Trench. On