Mr. Brainwash Opens Museum In Los Angeles | GALERIE FRANK FLUEGEL

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Mr. Brainwash Installation View GALERIE FRANK FLUEGEL

The artist Thierry Guetta, also known as Mr. Brainwash, is temporarily turning the former Paley Center for Media in Beverly Hills, designed by the architect Richard Meier in 1996, into his own museum. The French-born artist, who lives in Los Angeles, sealed a contract this week that allows him to lease the building, which was purchased by luxury brand LVMH for $80 million in 2018, until it and two other plots of land acquired by the company on North Rodeo Drive are converted into a hotel. "It's a dream come true; I still can't believe it," says Guetta, who traces

James Ardis
James Ardis
Senior Writer and Editor

James Ardis is a writer, editor, and content strategist focused on the auction industry. His company, James Ardis Writing, has partnered with auction houses, galleries, and many clients outside the art world.

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