The John & Charlotte Yarbrough Coca-Cola Collection

Coca-Cola has been a household name since the 19th century. Originally, it was intended as a medicinal drink during prohibition where it was sold for 5¢ a bottle. Coca-Cola’s first outdoor wall advertisement was painted in 1894 in Georgia. The longest commercial Coca-Cola soda fountain was also in Georgia, at Fleeman’s Pharmacy, for 81 years. The John & Charlotte Yarbrough Coca-Cola Collection by Morphy Auctions represents the history of the popular soda drink.

Spotlighting the auction is a 1903-1905 Coca-Cola Chewing Gum cutout. This matted and framed blue cutout features a baby holding a wrapper with the words “Coca-Cola Chewing Gum” printed on it. 

A 1923 Coca-Cola picnic scene cardboard sign is also being showcased. This sign features Diana Allen, a nationally recognized screen star of the 1920s. The artwork and image are in near perfect condition. The sign was also the cover lot in the legendary 1988 Pop Poppenheimer auction. View all 465 lots and place a bid at Morphy Auctions today.