David Berry Estate

General Motors introduced LaSalle, the American luxury automobile brand, as a “companion” marque in an era when automobile companies usually built only one model every year. General Motors’ CEO at the time, Alfred P. Sloan, created the brand to bridge the pricing gaps in the company’s product portfolio. Manufactured and marketed during 1927-1940 by General Motors’ Cadillac division, LaSalle is named after a French explorer, René-Robert Cavelier, Sieur de La Salle. A 1935 LaSalle car is one of the highlights of the upcoming David Berry Estate auction offered by Kimball Sterling. With a burgundy leather interior and light gray carpet, the car has all original instruments, a straight 8 engine, and a banjo steering wheel. The two-door convertible sports coupe was restored by David Berry himself. Another luxury car featured in the auction, belonging to the same era, is a 1936 Ford Cabriolet. It has a Chevrolet 283 and a 3-speed transmission. With the original chrome body, the car has a tan leather interior with a black loop. 

The sale also includes mascots and hood ornaments mounted on marble stands, auto emblems, drug store cabinets, and country store items. To view the complete catalog and register to bid online, visit Bidsquare .